Idris Elba admitted not long ago that the recent action thriller Beast it may have been misleadingly marketed, with much of the campaign built on the promise that we’d see the actor fight a lion.
While that wasn’t 100 percent accurate, he did take on the king of the jungle a couple of times, so it’s not like the movie could be accused of misleading us in the same way that Joe Carnahan did. The Greyin which Liam Neeson definitely didn’t hit a wolf with glass stuck to his hands.
If you’re making a B-level genre film that features a hugely talented, hugely popular, Golden Globe-winning actor like Elba running around the set pretending that a man in a gray leotard is in fact a lion, then you’d better that you do it make sure the end product is crazy enough to live up to such unusual origins. Fortunately, director Baltasar Kormákur fully understood the task, throwing just the right pitch on the right side of winking at the audience.
Beast it’s loud, it’s stupid, it’s so insane that you might even find yourself rolling your eyes many times over the 93-minute runtime, but we’ll be damned if it’s not a ton of fun to tie. Come in and take a wild and crazy ride. Streaming subscribers certainly agree anyway, with the stupendously absurd creature feature having taken a sizable bite out of the most-viewed charts on more than one platform.
According to FlixPatrol, Beast is a Top 10 success story in the United States on Amazon, iTunes, and Vudu, turning in some extra profit after its box office run barely managed to scratch and scratch over $50 million.