Brazil becomes the battleground between 2 digital giants: Sony and Microsoft. While Xbox wants to buy Activision Blizzard, this news does not necessarily please its big competitor PlayStation.
While Xbox is relying heavily on its GamePass, Sony sees its leadership position in danger, after Microsoft announced its intention to buy Activision Blizzard King, a very profitable big baby. This battle is taking place in Brazil where the GamePass market is very important, in particular thanks to subscriptions. With “I love you, me neither” the two groups seem to play the hypocrites in order to have the hand on the other, accusing the other of blocking while complimenting them. An impossible love that we will still hear about.