business news CIC Esport & Gaming Business Awards: A look back at Newgo, special jury prize 2021
Sponsored by CIC
At the end of the 2021 edition of the CIC Esport & Gaming Business Awards, Newgo won the special jury prize. His project: a communication agency and a SaaS platform that uses gaming and Esport as marketing levers.
“Bring your brand into the world of gaming. For all companies wishing to find new customers and improve their brand preference through video games and esports”. This is the promise and the successful bet of newgowho received the special jury prize 2021 from the hands of a panel of CIC experts in entrepreneurship, and esports specialists such as Kayaneprofessional player, Bertrand Amardirector of the MGG chain and Matthew Dallonpresident of the investment fund Trust Esport.
Thanks to its price, newgo benefited from a endowment of 6,000 euros, three meetings of advice with Bertrand Amar, from a accompaniement by a CIC business manager and a promote of his project on JV’s website and Facebook page. A serious boost which greatly reinforced the realization of the Newgo project.
His goal : optimize funding related to Esport sponsorship. Indeed, Newgo wishes on the one hand to allow brands to find new outlets on the gaming and Esport market. On the other hand, the young startup thus intends to help Esport teams to forge partnerships more easily with these same brands.
Do you have a business project in Esport or gaming? Take part in the 2022 edition of the CIC Esport & Gaming Business Awards. Application files are to be downloaded and submitted until next September 26 on the CIC platform by clicking below.
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