News hardware Cryptocurrencies: in Paris, it is possible to pay at H&M, Fnac, Nike and other brands with any crypto
A small revolution in the world of cryptocurrency in France, the famous Beaugrenelle shopping center, located in the 15th arrondissement of Paris, not far from the Eiffel Tower, has just announced the implementation of a solution to pay for purchases directly in crypto from Wednesday, June 8. A first in France.
In partnership with the LYZI application, the Paris Beaugrenelle shopping center is getting into cryptocurrency
If cryptocurrencies are now an integral part of the international financial system, we cannot say that in France the adoption rate is still very high. Faithful to our reputation as indomitable Gauls, the oldest continue to think in… old francs, which they convert first into francs and then into euros… Suffice to say that they are not ready for cryptos and virtual currency.
Nevertheless, France, and Paris in particular, remains one of the favorite destinations for foreigners and it is important to stay connected to the world to continue to attract tourists and investors.
The announcement of the Beaugrenelle shopping center, which is located a few minutes’ walk from the Eiffel Tower and which offers many prestigious shops capable of attracting tourists (Adidas, Aubade, Devialet, Dyson, Fnac-Darty, H&M, Hollister, Lacoste, Ladurée, Zadig & Voltaire, etc.) goes in the direction of history and offers a nice publicity stunt to the brand.
Cashback and crypto hunt at Beaugrenelle for the launch of the operation
If Beaugrenelle is therefore the first brand to offer payment in cryptocurrency in the shops of its gallery, however, there is no question of going to pay directly with your Coinbase wallet or other, you will actually have to go through the brand new application
transfer all or part of your cryptos there and acquire a shopping center gift card (which you therefore pay with your cryptos) in order to pay for your purchases in store with it.
To promote its new service and its partnership with LYZI, a small French startup, the center is organizing a treasure hunt, or rather a crypto hunt which will require you to scan hidden QR codes everywhere in the 120 shops in the mall. . Many prizes are up for grabs, including a €500 gift certificate, paid in the crypto-currency of your choice.
In parallel with this operation, LYZI will offer cashback (a discount paid into your account after purchase) of 5 to 10% for all your crypto purchases. A very nice operation in tune with the times and which should give ideas to other major brands in the capital and the country.