Don’t expect GPU prices to drop, says Nvidia boss

Nvidia graphics cards have been a serious investment for PC gamers, and with the introduction of the new (and expensive) RTX 40-series GPUs, don’t expect the prices of the latest gaming hardware to drop.

Speaking to Digital Trends, Nvidia CEO Jensen Huang was asked about the price of graphics cards and said that high prices are here to stay. “Moore’s Law is dead. The idea that the chip is going to go down in price is a story of the past,” Huang said.

Playing now: Introducing GeForce RTX 4090 and 4080

Moore’s Law is an idea based on historical trends, which typically sees PC performance double every few years, while components fall in price. According to Huang, rising component manufacturing costs and slowing additional power are the main reasons GPU prices remain high.

Lately, the GPU shortage that has dominated the scene has subsided and created a surplus of graphics cards in the market. Nvidia is looking to sell older GPUs, which are still capable of long lifespans and are more attractively priced compared to the cost of 40-series cards.

The RTX 4090, Nvidia’s new flagship GPU, will start at $1,600 when it launches on October 12, while the 16GB RTX 4080 starts at $1,200 and the 12GB version will set you back a minimum of $900. Cyberpunk 2077 will incorporate the latest Nvidia features in a future update, adding Ray Tracing – Overdrive mode and Nvidia DLSS 3, both of which are only available on RTX 40 series cards.

The products discussed here were independently chosen by our editors. GameSpot may get a portion of the proceeds if you purchase something featured on our site.

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