Every cheap 4K TV deal that shows up in the coming weeks – and there will be many – will come under increased scrutiny due to upcoming Prime Day TV deals coming next month.
This is because it is difficult to know if the offer in front of you is really a good offer in good faith. After all, prices could fall further in a few weeks. Amazon’s first round of early Prime Day deals are throwing up some great examples. Right now you can get a 55-inch Insignia 4K TV for only $239.99 (was $400) (opens in a new tab) or you can take $250 off the 75-inch version of the TV and pay only $599.99 (was $850) (opens in a new tab).
You’ll find both deals just below, and plenty more cheap 4K TV deals further down the page.
Now, there’s no denying that these are solid deals on reliable, but not spectacular, 4K TVs, but should you strike now or wait for Prime Day? Well, these Insignia TVs are almost always discounted, both in and out of sales events. However, last year we only saw the 43-inch model drop to $219.99. That means today’s prices already represent greater value, so our advice is that if the price looks good and offers great value (which these are), then you really should consider attacking now before the crowds arrive. These models quickly sell out of the shelves once the heat is turned on.
The satisfaction of getting your cheap 4K TV before you risk missing out on the day, or having retailer sites crash, will be worth it even if we see some price differences, which will probably be minor if they do show up. However, if you’re one of those who wants to protect yourself and wait a bit, this deal will run for another 21 days (at time of writing), so you have the luxury of time right now. Of course, that timeline also depends on Amazon’s stock level.
More of today’s best 4K TV deals
At the other end of the scale, though, if you’re looking for something premium and high-end, check out the prices below that span some of the best QLED and OLED TVs around.
If you want to broaden your search, see the The best 4K 120Hz TVsand the best oled tvs also.