News hardware Instagram: your stories will never be the same again in a short time
The small world of social networks moves very quickly. In 2022, the Chinese juggernaut TikTok continues to soar and it terrifies all the competition. After having largely copied the application on its basic functionality, the scrolling of short videos, Insta continues to… get inspiration for its future development. This time, it’s the stories that will change.
The immense influence of TikTok on Instagram
Instagram has never hidden it: to crush the competition, the social network copies it. Even the birth of stories, surely the flagship feature of Insta today, was copied from SnapChat when the white and yellow ghost network was starting to explode. More recently, a French social network was “stolen” by Meta to enrich Instagram.
Since the arrival of TikTok in the large available brain time market, everyone is stealing the Chinese giant’s format. On the one hand, YouTube is starting to pay creators to create “Shorts”. On the other hand, Instagram is doing everything to push its Reels.
On Insta, videos are taking up more and more space. It is increasingly difficult to follow the content of the people we subscribe to and full screen functionality is also starting to invade our smartphones.
If Instagram is pushing this format so much, it’s not for nothing. According to platform boss Adam Mosseri, videos are the most shared content on Instagram. So you are not done seeing videos everywhere on your phone.
Generally, we are in the era of video. With increasingly large and qualitative smartphones, both in terms of cameras and in terms of battery and connectivity, our uses have been turned upside down. Suddenly, the GAFAM adapt.
Instagram’s next big change, still in this direction, is at the level of Stories.
👋🏼 There’s a lot happening on Instagram right now.
I wanted to address a few things we’re working on to make Instagram a better experience.
Please let me know what you think 👇🏼 pic.twitter.com/x1If5qrCyS
— Adam Mosseri (@mosseri) July 26, 2022
Instagram stories set to fix their biggest problem
Tampering with people’s habits is never very good. Each change makes internet users talk. Recently, there were even Twitter trending hashtags complaining about the latest Instagram or YouTube uploads. Complaining about Instagram on Twitter is very… meta.
The reason for all these complaints? Web players listen less and less to user complaints. Many people hold a discourse decorrelated from their actions. Cynically, the actors of the Web prefer to follow the figures, the real behaviors, rather than the speeches, which are often only posturing.
Sometimes the stars align. The next change that Instagram will implement on its stories is both consistent in their policy of highlighting video and demanded by thousands, even millions of people.
Come on, let’s put an end to the suspense, here’s what will change concretely for you in the near future : Instagram will stop chunking your long stories into 15 second clips.
Now, social network users can post stories of up to 1 minute. Stories are closer to Reels.