Movie fans decry the most shameless product placement they’ve ever seen

via 20th Century Fox

Product placement is an integral part of the entertainment industry, with big companies spending more money to get their products on screen. It can be tastefully and subtly handled without becoming too flashy, or it can always be full Wayne’s World and actively mocking brands desperate for recognition.

On the other side of the coin, there are the notorious examples that can often stop a movie by offering product placement so blatant that the audience’s jaws drop. While it’s a necessary evil in an era where blockbusters cost hundreds of millions of dollars to produce, redditors still name and shame the worst offenders.

product placement in wayne's world
via Paramount

Transformers: Age of ExtinctionThe relentless promotion of Bud Light is deservedly the most upvoted comment at the time of writing, but I could realistically choose from most of Michael Bay’s filmography, with the action auteur regularly loading his projects with an insane amount of obvious product. placement.

Will Smith dedicating a whole monologue to his Converse sneakers in I robot also deserves its place at the top of the pile, while Adam Sandler’s awful jack and jill it was essentially a Dunkin’ Donuts commercial for long stretches, but at least it gifted the world with the enduring Dunkaccino meme.

the totality of mac and me It speaks for itself, and while we’ve resigned ourselves to the fact that product placement is an integral part of the Hollywood machine, it doesn’t have to be so off-putting all the time.


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