news culture Netflix: a great Star Wars-style franchise to compensate for the loss of subscribers!
It’s been several months since Netflix said it was losing subscribers and looking to tip the scales to stay profitable. The platform needs a solution more than ever to be able to remain an SVOD giant against competitors like Disney+ or Amazon Prime Video.
- Netflix in crisis
- A big franchise to save the platform
Netflix in crisis
Despite its huge catalog of well-known works and original creationsthe SVOD giant Netflix has lost over a million subscribers since the start of 2022. Unfortunately, the platform risks losing a little more with the announcement of the appearance of advertisements in exchange for lower subscription costs. With the rise of competition and their more advantageous pricesNetflix is accumulating problems.
About its competitors, Disney+ prances in the lead with a very extensive catalog thanks to its acquisition of licenses Star Wars and Marvel, plus Fox. Amazon Prime Video‘ already doing well with programs like The Boys, and could become an even bigger rival with the arrival in September of Lord of the Rings: The Rings of Power. As for HBO Max (OCS in France), the platform is not to be outdone with the gigantic universe of Game Of Throneswhich is beginning to acquire several spin-offs including the House of the Dragon serieswhich begins in August.
A big franchise to save the platform
Netflix therefore needs a solution, of a universe that could be as vast and lucrative as Star Wars or Marvel. This is precisely what one of the platform’s leaders, Matthew Thunell, said in an interview with Reuters: “We want to have our own Star Wars or Harry Potter equivalent, and we’re working very hard to build something like that. But these things don’t happen overnight.”
You therefore need a sufficiently rich universe to be able to break it down into several films or series. We can already think of Stranger Things, the hit series that recently had several spin-off announcements. Hawkins’ series could well be in the sights of Netflix executives, or at least serve as a model, according to Matthew Thunell: “There are shows like Stranger Things that are really popular and have a big enough mythology and enough side stories to make other shows in animation or live-action.“Maybe we will see in the next few years an extended universe of Stranger Things on Netflix, or simply a whole new franchise.