Netflix will launch a lower-priced, ad-supported subscription tier this November.
Appropriately titled Basic with Ads, the new tier will cost just $6.99 per month and will be available in the following countries: Australia, Brazil, Germany, Italy, Canada, France, Japan, Korea, Mexico, Spain, UK, and US. The ads will be 15 or 30 seconds long and will play before and during TV shows and movies. This is similar to Hulu’s basic ad-supported plan, which costs $9.99 per month.
Existing plans and members will not be affected by the addition of the new Netflix tier, but all $9.99 Basic plan subscribers will now upgrade to higher video quality up to 720p/HD, which will also apply to the new advertising. admitted level. Premium tier pricing remains $15.49 per month.
The BBC reported earlier this year (opens in a new tab) that the streaming platform had lost an estimated 970,000 subscribers during its three-month quarter ending June 30, the biggest drop in Netflix history. The streamer has also made headlines for canceling quite a few original shows this year, in addition to massive layoffs. A lower cost tier can attract new subscribers and bring back users who canceled their subscriptions due to cost or in protest at the removal of their favorite show.
Netflix’s Basic Plan with Ads will launch in the US on November 3 at 9am PST.
For more information, check out our list of the best Netflix movies to add to your list or the best Netflix TV shows to stream right now.