News hardware Orange inaugurates its first store in… the metaverse of Meta
Despite few active users, a multitude of projects founded in the metaverse continue to emerge. Orange, a famous French operator, has already established itself with a first dematerialized store within the metaverse of the giant Meta.
Orange Spain, a subsidiary of the operator Orange, recently announced its arrival in the digital world, more commonly known as the metaverse. Through this initiative, the operator wishes to become a pioneer by offering a new commercial experience to its customers.
“With the opening of our store in the metaverse, we have become a pioneering company in this sector” explains Diego Martínez, head of the Residential Business Unit at Orange before adding “It improves the experience of customers who have another point of contact with the company”.
The experimental phase project takes the form of stands in which several Orange partner brands can present their product. Among them we find:
- Samsung
- Xiaomi
- Oppo
- Huawei
- But also Oculus
The famous brand of virtual reality headset is not there by chance… Indeed, this strategic operation by Orange is an ideal opportunity for the brand to announce the integration of the Meta Quest 2 VR headset into its catalog after an agreement concluded with the giant Meta. Therefore, without great surprise, this digital initiative is accessible on the metaverse of META: Horizon World.
The 3D virtual world makes it possible to rethink digital interactions between companies in several sectors and their customers. Through this innovation, many brands have already started experimenting with immersive virtual experiences in the metaverse.
Through these different stands, Orange has created a true digital store identical to that of the physical world. In this sense, customers have access to a 3D view of products, allowing them to analyze objects from every angle.
To reinforce immersion, Orange has transferred some of its employees to the metaverse… Indeed, customers can be informed and helped by an avatar piloted by a real Orange sales representative. In addition, the store also provides access to demos, games and promotions directly from the metaverse store.
In the telephony sector, we can note a similar initiative on the part of Samsung. The South Korean giant was one of the first to offer an online store located in the Metaverse. For the occasion, Samsung had reproduced the store in the Meatpacking district of New York, identically, in the Decentraland metaverse. The Korean company notably sold Samsung 837X NFTs and Samsung-branded avatar clothing for the Decentraland metaverse.
With this new project, Orange comes to bring its prayer to the building in the virtual world of tomorrow by taking up the codes of the physical world. It remains to be seen whether the project will be successful, while the metaverse is struggling to convince potential users – who generally believe that the digital world deserves a graphic improvement.
