Experiential window displays and advertising campaigns are becoming more and more popular, whether in real life or in virtual spaces. One of the latest is Samsung Superstar Galaxy, an experimental collaboration with Charli XCX within Roblox. It’s out today, so you can live out your pop star dreams.
Superstar Galaxy asks players to do virtual pop star things in an intergalactic setting with a version of the Samsung Galaxy Z Flip3 phone game. Pop Star’s tasks include creating your pop star personality, building and acting out your own stages, and playing mini-games. The virtual phone will serve as your hub where you will get missions from Charli XCX.
Charli XCX will hold a virtual concert on June 17, and players will have the opportunity to join her on stage.
We’ve been seeing collaborations in the game constantly for a while now. Fortnite worked with Balenciaga to bring branded clothing to the game. Roblox also collaborated with Gucci on a “multimedia experience” called Gucci Garden.
Roblox has a storied history of crossing over with other brands. Sega’s Sonic The Hedgehog will appear at some point in the game in the future; the release date is currently unknown. There was also that Chipotle collaboration where you could build a virtual burrito in Roblox.
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