Saints Row: between disappointment and confidence, the publisher speaks on GTA-like

Game news Saints Row: between disappointment and confidence, the publisher speaks on GTA-like

Saints Row was released last August with the hopes of revitalizing a franchise that had disappeared for many years: for the occasion, it was the choice of the reboot that was retained. Only then, Embracer Group does not seem totally convinced of the reception of the game by the public, but firmly believes in the future.

Saints Low

It was during the general meeting of shareholders of Embracer Group (which owns Deep Silver, the publisher of Saints Row) which was held on Wednesday that CEO Lars Wingefors spoke about Saints Row. Landed in August and taking the form of a reboot, sporting a redone technique and some new gameplay possibilities, the adventure turned out to be entertaining without however collecting as many positive opinions as desired.

Lars Wingefors

Personally, I had hoped for a better reception of the game. It was a vision very focused on certain aspects… There are a lot of things that could be said and there are a lot of details about it.

I’m happy to see a lot of happy players and fans. At the same time, I’m a bit sad to see disgruntled fans as well. It’s difficult. I think we have to wait for the November quarterly report to have more details.

As for the profitability of the project, Wingerfors is convinced that Saints Row will mostly make money over time. Moreover, corrective updates are still planned, in order to stabilize the experience and attract even more players.

I am convinced that we will make money on the investment. Will the ROI be as big as we’ve seen in many other games? Not very likely, but we’ll make some money and that’s a good start.

The Boss in trouble?

When asked if the performance of the reboot can impact the future of the franchise, the thinking head of Embracer Group answers: “obviously you always want every iteration of any franchise to be better than the last.”

He then clarifies that the role of many people is to accurately assess the place of a game and that there are hundreds of people involved in the Saints Row project within the group. “I still have great faith in these people and I’m sure they will recommend things for the future.”

A somewhat nebulous statement about the future of the saga, but there is no doubt that the future cash flow expected by the publisher will also decide its future. Lars Wingefors later clarified that Saints Row was “one of the most difficult projects” of Embracer Group to have a high return on investment. Ouch.


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