News hardware Samsung wants to settle in the metaverse before Apple, with its Discord dedicated to Web3
Despite the significant drop in the cryptocurrency and NFT market, some brands are determined to invest in web3 in order to create a long-term community. This community marketing strategy aims to support the brand’s future projects in a totally virtual world.
The Korean electronics company is not at its first attempt with web3 since in January 2022, it had set foot in the Metaverse.
For the occasion, Samsung had reproduced the store in the Meatpacking district of New York, identically, in the Decentraland metaverse.
One of the objectives of this experience was first of all to establish itself as the first electronic store in the metaverse, before Apple, when many companies were beginning to capitalize on the phenomenon.
However, don’t worry, she didn’t sell NFT phones… But clothes.
Indeed, this first attempt offered the brand’s customers an ephemeral virtual experience with airdrops of NFT Samsung 837X, avatar clothing for the Decentraland metaverse. It all ended with a virtual DJ set, like a Fortnite concert.
This first virtual offering ended up being a hit with metaverse insiders, prompting the brand to say it would repeat the experience later.
While the entire crypto ecosystem is entering a bearish phase, the brand does not despair and wants to settle in a sustainable way in the web3, before its competitors…
Samsung Web3 discord
Samsung has never hidden it, the brand wants to democratize the use of NFTs.
With this in mind, shortly after their virtual store, the brand offered a television integrating an NFT platform so that customers could display their works on the 8K screen, like a painting.
But this time no TV in sight but a discord server…
As usual in this sector, the brand has decided to play the Bored Ape Yacht Club by offering a community Discord server.
The Samsung Electronics subsidiary announced, this Tuesday, June 7, a Discord server dedicated to its future operations in the web3.
“Virtual communication platforms, like Discord, allow us to cultivate a community where current Samsung enthusiasts and new fans can unite. As these enthusiasts anticipate an NFT release, exclusive product giveaway or event virtual, we’re exploring this new frontier alongside them, allowing us to experiment, learn, and ultimately shape our metaverse future – it’s extremely exciting,” said Michelle Crossan-Matos, CMO, Samsung Electronics America.
Through this community server, the brand intends to offer interactive activities for Samsung pros.
Among the features are:
- Interaction between players and creators
- Access to exclusive products
- Access to unique events
- Donations from NFT Samsung
- and other classic Web3-specific mechanisms…
To inaugurate its Discord, the brand rewarded the first comers with daily gifts. A marketing operation that has proven itself, since in 12 hours, the US Samsung server has reached more than 100,000 members.
This enthusiasm reflects a strong demand for these web3 experiences.
How long until Apple joins Samsung in the metaverse?