Square Enix Is Doing Something Every Game Company Should Copy

The Square Enix Lineup has exploded in recent years with games like harvest it, core of the crisis, abandoned, and more, all set to launch in just a few months. Marketing all of these games at once can be a tall order, especially in a busy season with many other releases as well. However, Square Enix has recently changed its approach, opting for a more consumer-oriented strategy that allows gamers to try out games with lengthy demos well in advance of release. It’s a smart move that helps attract players and a practice that should be an industry standard.

Traditionally, Square Enix demos have been divided into two different categories, the finished product opening hours that allow you to transfer data, and more conceptual demos that seek player feedback. Both categories help Square Enix satisfy the enjoyment of the player experience, something that contributes greatly to the company’s image. These demos also do a great job of marketing upcoming games. Giving players a little bit of fun for free does more to hook them than any trailer or written preview ever could.

Releasing demos that carry progress is a great way to build interest weeks or months before release.Square Enix

The DioField Chronicle The demo allows players to go through the first two missions of the game (nearly four hours), with all progress carried over to the main game. The same can be said of Valkyrie Elysium, Triangle StrategyY harvest it. These demos are long enough to feel worthwhile, but short enough to leave players wanting more.

Square Enix is ​​at the forefront in this regard, pioneering a somewhat unique strategy in a series of early access games. But it is not the only company that is beginning to focus more on demonstrations and tests.

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PS Plus has started to introduce timed trials for big games like cyberpunk 2077 Y Forbidden Horizon West, but Square Enix’s efforts can serve as a model for how it’s done. Obviously, Grand Theft Auto VI You don’t need a demo to convince buyers, but for smaller games that don’t get as much attention, it could be huge. games like avarice o The Ys-series could seriously benefit from allowing players to try opening times, and the ability to transfer progress makes them even more likely to make that purchase.

In-development demos like Triangle Strategy can be used to not only gather valuable feedback, but also make fans feel like they’re playing an active role.Square Enix

There is, of course, another side to all this. In some cases, demos may be released while a game is still in development. Square Enix has released demos like this for Octopath Traveler, Triangle StrategyY bravely default 2. Interestingly, all of these titles feel like they fall into a similar category of nostalgia bait that tries to capture what fans love about classic JRPGs. Having a demo that surveys players is a wise move to help with that. Again, it’s also a way to build excitement, especially when the demo is released during a big event like a Nintendo Direct.

These kinds of demos could be especially useful for more complex genres like real-time strategy or tactical RPGs. upcoming games like homeworld 3 either Disgaea 7 are specific examples of titles that could really benefit from a concept demo, gaining feedback from fans who have invested in the series for years, even decades.

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With so many releases and so much marketing, it’s great to be able to jump into games and try them out before making a purchase decision. Square Enix has set the standard for how to demo in the modern age, and as the industry tends to go completely digital, hopefully we may see more developers and publishers follow suit.

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