Though it may already seem like it’s been around forever, tik tok it only hit the international market in September 2017. Within a few months, the app had become the number one free app in multiple countries and ranked third in the US as of June 2018, second only to Facebook and YouTube. . The mobile app, which originally allowed users to upload short 15-second clips of just about anything, created unexpected success for a number of content creators. Among these was Charli D’Amelio, who held the status of most followed TikToker for more than two years.
Charli, who is currently just 18 years old, opened her TikTok account in May 2019. By March 2020, she had surpassed Loren Gray as the most followed account with over 41 million followers. From sharing videos of herself dancing, Charli’s TikTok success has seen her launch a multi-faceted career that includes doing voiceovers for an animated film, putting her name in a book, starting a podcast, and launching makeup and nail polish product lines. nail.
For months, it’s been apparent that Charli could soon lose her top spot on TikTok, and that finally happened. Khaby Lame, a 22-year-old Senegalese-born content creator, surpassed Charli’s total number of TikTok followers on June 22, 2022, just over two years after opening her account. The comedian, who mostly posts videos of himself quietly mocking so-called “life hacks,” currently has 143.1 million followers, while Charli has a whopping 142.4 million.
There’s apparently no bad blood between the two content creators, who shared a photo of themselves posing together in February 2022. Charli has benefited greatly from her presence on TikTok, and that’s unlikely to change anytime soon. The fact that she has held the top spot on the platform for so long is a remarkable feat. Khaby has also experienced the perks of being a hugely popular social media personality, as he signed a multi-year deal with Hugo Boss in January 2022.
While TikTok has long been seen as a platform that primarily appealed to teenagers and young adults, celebrities of all ages are starting to see its potential. Gordan Ramsay, Arnold Schwarzenegger, Kevin Hart, and Will Smith all have extremely popular accounts. Even Johnny Depp joined TikTok in June and immediately gained millions of followers despite only posting one video. As fickle as the whims of the public can be at times, as TikTok adds new features popular on other platforms like Twitch, it will likely remain one of the most used social media platforms on the planet for at least a while. more time.
MORE: Will TikTok Gaming catch up with Twitch?
Sources: Vanity Teen, Influencer Marketing Hub