Twitch now allows partners to stream on rival platforms

Twitch is updating its approach to its Partner Program as the exclusivity agreement is being modified to allow its content creators to stream on other platforms. The partner program had previously denied users the option to stream on other platforms as part of an exclusivity deal, but Twitch has removed this restriction.

“Starting today, you can now create live content on other platforms,” ​​Twitch explained in a new letter to its user base (via dexerto). This means Twitch partners can use platforms like YouTube and Facebook Live, with the caveat that they don’t simultaneously live stream on their site and another “Twitch-like” platform for “extended periods of time,” according to the company. .

Twitch says multiple live streams will lead to a “suboptimal experience” for the streaming community, though that clause won’t apply to mobile services like TikTok and Instagram Live. It’s a new strategy for Twitch, as some of its higher-profile partners have begun exiting the brand for lucrative deals (Dr. Lupo and TimTheTatMan being two examples) and so they can have the freedom to stream across multiple platforms.

“We still believe that Twitch is the best place for creators to build and engage with their community,” the Twitch FAQ added. “We also recognize that the digital landscape has changed since we first introduced the Partner Program and that many of you interact with your communities in many different places. Therefore, we are updating our policy.”

The move also comes in the wake of Twitch streamers demanding a fairer division of revenue from paid subscriptions, prompting the company to lower the monthly payment threshold globally.

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