Twitter users are hostile to the news that Netflix’s ‘Blockbuster’ will launch soon on the service

Blockbuster. (L to R) Melissa Fumero as Eliza, Randall Park as Timmy in Blockbuster. chrome Ricardo Hubbs/Netflix © 2022

Netflix is ​​apparently missing the irony of airing a show about the same company that they largely shut down.

Netflix’s upcoming workplace comedy series has drawn the ire of social media. When the company tweeted photos for the next BlockbusterTwitter had a lot to say to the streaming giant that directly caused the video network’s downfall.

aptly named Blockbusterthe series stars Randall Park (Ant-Man and the Wasp, Wanda Vision) and Melissa Fumero (brooklyn nine nine) as owners of the last brick-and-mortar Blockbuster franchise in operation. Netflix apparently doesn’t realize the bite of the plot, which revolves around the pair’s struggle to keep doors open as the rise of streaming and mail-order video rental services dwindle Netflix’s customer base. the store.

When Netflix first launched in 1998 with some 900 titles, it was the first national video-by-mail rental service. As the site became more popular, its number of titles rapidly expanded and it soon became the go-to video rental company. Blockbuster executives saw their revenue decline, so they attempted a hybrid online rental/brick-and-mortar service of their own. When Netflix started offering the first streaming content, the damage had already been done. In 2010, Blockbuster filed for bankruptcy. Four years later, it was officially closed to the public. It wasn’t just Blockbuster that felt the sting of streaming. Netflix also put local and independent video stores to pasture in the early 2000s. Twitter users compared it to beating the proverbial dead horse.

While the corporation ended, a handful of stores in North America continued on. Famously, the last Blockbuster video store is still open in the town of Bend, Oregon. In fact, it was the subject of a 2020 documentary, The latest blockbusterwhich also aired on, you guessed it, Netflix.

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