YouTube Dislike Button Is Almost Useless, Study Reveals

News hardware YouTube Dislike Button Is Almost Useless, Study Reveals

Who are the people behind YouTube dislikes? No one really knows, but what we do know is that this button is not really useful according to a recent study by Mozilla.

To begin this article, we suggest a little scenario not to sting beetles. “Wow, this video really sucks. I’ll click the “dislike” button (or “I’m not interested”) so that YouTube knows and doesn’t recommend me these kinds of videos anymore. » If you’re an avid YouTube user, you probably think that by doing this you’re helping the recommendation system improve, right? Well, it actually seems not to be the case, as revealed by a Mozilla study.

The “I don’t like” button: a simple decorative element?

Does the dislike button actually work? This is the question they wanted to answer at Mozilla – by using, among other things, their Firefox browser. To answer this question, they therefore carried out a study which lasted several months and which brought together a multitude of data. To help them in this analysis, they used the services of the extension RegretsReporter which allowed them toanalyze the results obtained by more than 20,000 users on a total of 50 million YouTube videos.

According to Mozilla’s findings, this button is (almost) useless. Here is their conclusion: “YouTube continues to recommend videos that people have clearly indicated they don’t want to watch anymore, including those containing war images and gruesome horror clips”. 62.3% of participants indicated that these checks had little or no effect on service recommendations. One of the participants even indicated that this control “did not change anything”. He explains : “sometimes i would report misleading things or spam and the next day they would come back…even when you block certain sources, they eventually come back”.

YouTube: a sorting that finally lets everything pass

Still according to Mozilla, videos you don’t like always show up 9 times out of 10. Their data indicates that the “dislike” button only prevents 11% of spam recommendations. So it makes sense (and worrying) that even if you don’t like something, YouTube keeps recommending similar content to you.. The influence of this feature is therefore minimal, whereas it should help to define the user’s preferences more precisely.

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For Mozilla, YouTube can completely solve this problem by giving users control over their recommendations.. Among the research team’s suggestions are making YouTube’s controls more proactive, allowing users to shape their own experience and giving developers better access to the YouTube interface. YouTube programming (API) and other tools.

As you might expect, YouTube is aware of this defect and they even have an explanation. Recently, Elena Hernandez, the platform’s spokeswoman, told The Verge that the deletion of these recommendations “could create echo chambers” (curls). Despite this, platform officials still appreciated Mozilla’s efforts, although according to them, this report “does not take into account the actual operation of the systems”.

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