News hardware YouTube: Google has understood its big mistake
While an insistent rumor evoked the blocking of 4K on YouTube for anyone who does not have a Premium account within the platform, the service, which belongs to Google, finally decided to communicate concretely on the question. It’s time to set the record straight for YouTube!
We told you about it a few days ago, the arrival of a new restriction related to 4K Ultra HD videos seemed to be looming at YouTube. What had tipped users off was that some owners of the YouTube app for iOS had seen limited access to this type of content only to owners of a YouTube Premium account.
But, we know, YouTube is now having difficulty imposing the paid offer of YouTube Premium on users of the service. Most of them still prefer to watch commercials before and during their videos rather than having to pay a subscription at 11.99 euros per month. So YouTube seems to have had an idea: limit access to certain features within its paid offer. This is how 4K began to disappear among some users who were not Premium account holders.
Paid 4K on YouTube: the platform is backtracking
It is important to specify thatat no time did YouTube make an official communication concerning the integration of 4K videos within its YouTube Premium subscription. In fact, many Internet users have seen the appearance of this blocking, on the sly on the YouTube application for iOS, like an approach that is not very assumed, but nevertheless very real.
Very criticized on Twitter, YouTube has therefore decided to finally break its silence, through its @TeamYouTube account. In response to a user who mentioned the subject, the platform replied:
“We have disabled this experimentation entirely. Users should now be able to enjoy the definition in 4K without having a Premium account. »
This short communication makes it possible to have confirmation that YouTube was indeed planning to make 4K reserved for its YouTube Premium subscribers. But faced with the very poor reception, the company seems to have decided to backtrack. There may be other reasons for this choice, but YouTube said no moreand there is little chance that this will be the case soon.
we’ve fully turned off this experiment. viewers should now be able to access 4K quality resolutions without Premium membership. we’re here if you have other q’s
—TeamYouTube (@TeamYouTube) October 17, 2022
Towards other experiments to promote YouTube Premium?
This situation and the associated controversy prove, moreover, that YouTube is actively seeking solutions to drive adoption of YouTube Premium. But after so many years of offering free access to its platform, the service is struggling to pass the pill of free features suddenly becoming paid for a simple financial reason.
We can, however, expect the service to experiment with new things in the coming months.. One thing is certain, users will be waiting for it.